Open to opportunities · Montréal

Marketing and communications, planned and run.

I design and run brand, content, and marketing projects from strategy to delivery. Food and hospitality is my strongest field, not my only one.

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7 yrsMarketing & communications

3Working languages

FR / CATwo markets

Montréal, QC · FR / EN / ES

Le Toasteur VillerayOatboxCafé Van Houtte (MTY)FERRANDI ParisNovartisSigfoxUQAM

Background

A career at the crossroads of marketing, communications and brand management, between France and Québec — with deep roots in hospitality.

Today I help organisations plan and run their marketing: brand strategy, content, social, and project management. Food, restaurants and wellness remain a strong field of expertise, including as co-owner of Le Toasteur Villeray.

Marketing projects

Communications

Brand strategy

Brand visual or project photo

How a brand stands apart, and how to turn that into tools people actually use, became my daily work.

Angèle Eguienta

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Case studies

The challenge, the approach, the result

Ferrandi visual (social media guidelines)

FERRANDI Paris

Rebuilding the digital visual identity

The challenge

This renowned culinary school's brand guidelines were never built for social media, which weakened the consistency of its image online.

My approach

Internal and external diagnosis (SWOT analysis), then design and rollout of a consistent visual identity across the school's social channels.

The result

A more coherent brand image, clearly differentiated from competitors, an improved content production chain, and measurable growth across several metrics.

Le Toasteur visual (strategic plan)

Le Toasteur Villeray

Marketing strategy

The challenge

Give a Montréal neighbourhood restaurant real presence through a consistent content strategy and clear brand positioning.

My approach

A full strategic plan (content pillars, editorial approach), presented in a visual format that embodies the brand world itself.

The result

A strong editorial line on Instagram and TikTok, active local partnerships, and an original content project (a podcast) started to extend the brand beyond social.

Staff Meal visual (one-pager, cover art)

Staff Meal

Podcast concept

The challenge

Create a new content format able to strengthen Le Toasteur's community and visibility beyond traditional social media.

My approach

Full concept design: one-pager, pilot episode script, music brief and a shortlist of potential partners in the Montréal restaurant scene.

The result

An original content project ready to launch, showing the ability to take an idea from start to finish.

Micro-roastery visual (roadmap)

Micro-roastery brand

Freelance content strategy

The challenge

Structure the digital presence of a pre-launch brand in a competitive market.

My approach

A complete strategic proposal covering social media strategy, platform prioritisation and content pillars.

The result

A clear, actionable roadmap handed to the client to guide the launch.

How I work

What you can count on

Marketing project management

Planning, timelines, budgets and stakeholder coordination: agencies, franchisees, creators, sales teams. From national campaigns down to local activations.

Content & social media

Editorial calendars, production (copy, visuals, video, food photography), community management, reporting and optimisation. Instagram, TikTok, LinkedIn, Facebook, YouTube.

Brand & partnerships

Positioning, identity, employer brand, creator and ambassador collaborations. Making a brand feel like itself, online and in person.

Marketing & projects

Brand strategy
Content strategy
Project and timeline management
National and local campaigns
Budget management
B2B / B2C events

Communications

Social media strategy
Community management
Influencer and ambassador programs
Copywriting
Food photography
Agency relationships

Sectors

Restaurants and hospitality
Food and CPG brands
Specialty coffee
Wellness
Education
Pharma and B2B tech

Tools

AsanaSlackSuite Microsoft OfficeGoogle WorkspaceFigmaCanvaPhotoshopCapCutMeta Business SuiteChatGPTClaude Code

Experience

2016 to today

Ten roles across Toulouse, Paris and Montréal, from corporate marketing to running a restaurant. Every step added a skill the next one tested.

May 2025 to present

Co-owner · Manager

Le Toasteur Villeray

Brand identity, guest experience and partnerships. Social media, marketing, the drinks menu, employer brand and internal process improvement.

Sept 2024 to Mar 2025

Marketing & content project manager

Oatbox

B2B/B2C strategies and events, editorial calendars, community management and reporting. Creator and ambassador partnerships, campaign activation, sales support.

Mar to Sept 2024

Marketing coordinator

Café Van Houtte · MTY Food Group

Designed and ran national campaigns, coordinated advertising launches, advised franchisees on local marketing, managed social media and competitive analysis.

Apr 2023 to May 2025

Floor co-manager · Barista

Le Toasteur Villeray

Front-of-house service and specialty coffee, operational support, content creation for the Instagram page.

2023

Junior scientific advisor

Urban Agriculture Lab

Research and knowledge-translation support on urban agriculture, in Montréal.

2020 to 2022

Digital communications consultant

Freelance, France

Supported founders and small businesses in food, restaurants and wellness: strategy, content from brief to delivery, visibility and SMO.

2020 to 2021

Head of social media

FERRANDI Paris

Social strategies aligned with brand territory and acquisition goals, in France and abroad. Editorial planning, multi-format production, influencer work, ambassador community.

2018 to 2019

Marketing & communications project manager

Novartis

Project leadership alongside product managers, operational marketing with agencies, content and presentation materials, three sales-force seminars, change management and budget ownership.

2018

Communications and social media project manager

Sigfox

English-language content across Twitter, LinkedIn and Facebook, performance analysis, competitive monitoring and an employer-branding proposal.

2016 to 2017

Communications manager

TSM Consulting · Junior Enterprise

Strategic and operational communications plan, project coordination, new visual identity and event communications.

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Education

2021 to 2022

Graduate diploma, Food Studies

UQAM · Université du Québec à Montréal

2018 to 2019

MSc Brand Management & Communications

IAE Paris, Sorbonne Business School

2017 to 2018

MSc Strategy and Management in International Organisations

Linköpings universitet, Sweden

2016 to 2017

BSc Management, Marketing track

IAE Toulouse, Université Toulouse 1 Capitole · 11th of 116

2014 to 2016

Hospitality management diploma, three languages

Lycée des Métiers de l'Hôtellerie et du Tourisme d'Occitanie

Languages & awards

FrenchNative

EnglishFull professional

SpanishProfessional working

GermanElementary

3rd place, Trophée David Campbell Junior 2016.

Available for new mandates

Let's talk about your next project.

Want to discuss a project, a collaboration or an opportunity? Write to hello@angeleeguienta.com, I always reply with pleasure.

hello@angeleeguienta.com →LinkedIn ↗Download my resume ↓